<br /> business|e-marketing for the holidays<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> If you don’t know where to<br /> begin or do not have time to<br /> create and manage an e-mail<br /> campaign, seek help from spa<br /> and salon e-marketing experts.<br /> <br /> So grab your list and get into the spirit—<br /> spread holiday cheer and maximize sales with<br /> a dazzling e-marketing campaign.<br /> We know there is a lot of holiday e-mail<br /> clutter out there. To achieve optimum results,<br /> spend time now developing a targeted e-mail<br /> campaign that will deliver your message to<br /> clients. Consider having your messages reach<br /> clients starting in November (Thanksgiving)<br /> and extending the message through Christmas/<br /> Hanukkah and Kwanzaa/NewYear’s all the way<br /> to February (Valentine’s Day).<br /> Existing customers are your best targets,so<br /> begin by brainstorming appropriate seasonal<br /> specials and scheduling the distribution of all<br /> promotional e-mails in advance.A marketing<br /> plan that spans the entire holiday season will<br /> maximize results and help you stay organized<br /> and focused on clients.<br /> <br /> Page 102 • www.lNeoNliNe.com<br /> <br /> Style & substance<br /> Aspurveyorsof beauty,spaprofessionalsshould<br /> showcase their signature style in every market-<br /> ing activity,ranging from e-mails to web design.<br /> Thoughtful design and attention to brand de-<br /> tail make a difference in the inbox. In order to<br /> maximize results, concentrate on the two Cs:<br /> • Customize—create e-mails that match your<br /> brand, website or other marketing materi-<br /> als, as well as your specific style.<br /> • Consistency—striveforauniformlookand<br /> feel that will make your e-mails instantly<br /> recognizable and appealing to clients, and<br /> be consistent with distribution.<br /> Beyond style,you also need to consider sub-<br /> stance.Yourrepertoireof seasonale-mailsmight<br /> include product or service promotions, invita-<br /> tions,announcements,holidaye-cardsande-news-<br /> letters, and the content of these e-mails needs<br /> to match. Incorporate your own personal style<br /> into the information and headlines in a way that<br /> makes them fun and enticing to read.Examples<br /> of light-hearted holiday headlines include:<br /> • Holiday Pumpkin Peel—Great for <br /> Your Skin and Easy on the Waistline<br /> continues<br /> <br /> e-mail design: Signature bCommunications; image ©2007 under license from iStockphoto.com<br /> <br /> Les Nouvelles Esthétiques & Spa • November 2008
business|e-marketing for the holidays
business|e-marketing for the holidays
photo: ©2008 Jupiterimages Corporation
photo: ©2008 Jupiterimages Corporation
Classified AdvertisingProducts • Distributors •
Classified AdvertisingProducts • Distributors •
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skin|hot holiday skin care Cranberry fruit e
skin|hot holiday skin care Cranberry fruit e
image|newsIntense eyesFrame your eyes wi
image|newsIntense eyesFrame your eyes wi
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Want FREE information? Circle #124 on reader serv
To target active wrinkles,the primary
To target active wrinkles,the primary
spa|holiday hydration Shea butter appea
spa|holiday hydration Shea butter appea
image|newsStripped cleanGet beautiful with
image|newsStripped cleanGet beautiful with
skin|skin wise The antioxidant properti
skin|skin wise The antioxidant properti
business|independent contractor or employee?___
business|independent contractor or employee?___
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HolIDAY GIFT GUIDeLuxury skin carefrom Saian™G
HolIDAY GIFT GUIDeLuxury skin carefrom Saian™G
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For FREE information circle #146
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Page 142 • www.lNeoNliNe.com
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medical|clearing syringe confusion
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medical|newsFDA crackdownThe Food and Dr
medical|newsFDA crackdownThe Food and Dr
calendar|eastNOVEMBER 4Machine-ability: Unders
calendar|eastNOVEMBER 4Machine-ability: Unders
skin|the bikini brief, part II Concepts
skin|the bikini brief, part II Concepts
(1.800.662.5387)Want FREE information? C
(1.800.662.5387)Want FREE information? C
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medical ClearingSyringe
medical ClearingSyringe
photo: Image Source/Getty Images
photo: Image Source/Getty Images
business|e-marketing for the holidays Gat
business|e-marketing for the holidays Gat
skin|the bikini brief, part IIcontained “
skin|the bikini brief, part IIcontained “
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medical|plastic surgery
medical|plastic surgery
business|newsupdated packagingin an effor
business|newsupdated packagingin an effor
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spa|holiday hydration Shea butter is a y
spa|holiday hydration Shea butter is a y
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Want FREE information? Circle #142 on reader serv
spa|newsTop facial serviceThe latest
spa|newsTop facial serviceThe latest
business|independent contractor or employee? An
business|independent contractor or employee? An
spa|holiday hydrationultraviolet sun protecti
spa|holiday hydrationultraviolet sun protecti
skin|silky treatment for sensitive skinby Gary
skin|silky treatment for sensitive skinby Gary
image|newsmakeup, tools and trendsCamera re
image|newsmakeup, tools and trendsCamera re
skin|newsPowerfulage fighterHydrate your
skin|newsPowerfulage fighterHydrate your
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spa|newsHand repairTreat your hands to am
spa|newsHand repairTreat your hands to am
The collagen in this product is extracted by mean
The collagen in this product is extracted by mean
spa of the month|The Spa at Mandarin Oriental Riv
spa of the month|The Spa at Mandarin Oriental Riv
spa|dazzling year-end treats Of cou
spa|dazzling year-end treats Of cou
NOVEMBER 19-20Chinese Acupressure by Dermalo
NOVEMBER 19-20Chinese Acupressure by Dermalo
skin|the bikini brief, part II
skin|the bikini brief, part II
image|newsEasy eye colorDress your eyes w
image|newsEasy eye colorDress your eyes w
medical|clearing syringe confusion
medical|clearing syringe confusion
imageextravagancemeets elegan
imageextravagancemeets elegan
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biz|newscommerce, trade, industry and people
biz|newscommerce, trade, industry and people
HolIDAY GIFT GUIDe
HolIDAY GIFT GUIDe
skin|hot holiday skin care
skin|hot holiday skin care
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Want FREE information? Circle #163 on reader serv
businessE-Marketing for the Holidaysa
businessE-Marketing for the Holidaysa
business|e-marketing for the holidays
business|e-marketing for the holidays
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skin|newsskin care products and treatments
skin|newsskin care products and treatments
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spa|dazzling year-end treats As ther
spa|dazzling year-end treats As ther
photo: Global Photography; Styling, Hair and Make
photo: Global Photography; Styling, Hair and Make
skin|the bikini brief, part II
skin|the bikini brief, part II
HolIDAY GIFT GUIDe
HolIDAY GIFT GUIDe
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spa impress clients with i
spa impress clients with i
skin|newsStem cells saveCosmetic Solutions,
skin|newsStem cells saveCosmetic Solutions,
business|newsdrink in prettyNestlé intr
business|newsdrink in prettyNestlé intr
medical|newsWard off lung cancerSmokers
medical|newsWard off lung cancerSmokers
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For Free information circle #141
For Free information circle #141
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by Ada Polla Trayskin|skinwiseGuarana—th
by Ada Polla Trayskin|skinwiseGuarana—th
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Want FREE information? Circle #157 on reader serv
spaholiday mforoicsotuorleizrinwgeastehrveri
spaholiday mforoicsotuorleizrinwgeastehrveri
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spa|newsTreat for the feetLet your clien
spa|newsTreat for the feetLet your clien
WeST | cenTrAL | eAST | cAnADACalendar of event
WeST | cenTrAL | eAST | cAnADACalendar of event
3929 Ponce De Leon Blvd.Coral Gables, Florida 3
3929 Ponce De Leon Blvd.Coral Gables, Florida 3
business|independent contractor or employee?Twen
business|independent contractor or employee?Twen
image|fall trends: holiday glamour goes gothic
image|fall trends: holiday glamour goes gothic
HolIDAY GIFT GUIDeComplete beautyfrom ElemisTr
HolIDAY GIFT GUIDeComplete beautyfrom ElemisTr
HolIDAY GIFT GUIDeUltimate anti-aging serumfrom
HolIDAY GIFT GUIDeUltimate anti-aging serumfrom
&spaNOVEMBER 2008 VOluME 23 NuMBER 11
&spaNOVEMBER 2008 VOluME 23 NuMBER 11
business|newswine therapyDDi Wholesale, i
business|newswine therapyDDi Wholesale, i
image|eye opening techniquesby Linda Eisner
image|eye opening techniquesby Linda Eisner
spa of the month|The Perfect Asian Mexican Marria
spa of the month|The Perfect Asian Mexican Marria
For FREE information circle #230
For FREE information circle #230
HolIDAY GIFT GUIDeMaTTHeW PaCeTropic flowe
HolIDAY GIFT GUIDeMaTTHeW PaCeTropic flowe
Treating Rosacea and Sensitized Skin by Der
Treating Rosacea and Sensitized Skin by Der
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Want FREE information? Circle #199 on reader serv
by Lynn J. Parentini, C.M.T.spa|apothecary
by Lynn J. Parentini, C.M.T.spa|apothecary
spa|newsbody, equipment and supply products
spa|newsbody, equipment and supply products
skin|newsnanotechnologytakes offTelomole
skin|newsnanotechnologytakes offTelomole
HolIDAY GIFT GUIDeDeluxe duetsfrom Spongellé Bo
HolIDAY GIFT GUIDeDeluxe duetsfrom Spongellé Bo
&spaLNE & Spa—the magazine for skin care and sp
&spaLNE & Spa—the magazine for skin care and sp
skin|newsCool and comfortTreat skin to a
skin|newsCool and comfortTreat skin to a
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spa|newsThermal smootherTreat hands and
spa|newsThermal smootherTreat hands and
Advertisers’ Indexreader
Advertisers’ Indexreader
business|web content fights tough timesby Jon
business|web content fights tough timesby Jon
HolIDAY GIFT GUIDeHeated indulgencefrom Spa Rev
HolIDAY GIFT GUIDeHeated indulgencefrom Spa Rev
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from theeditorNogiveimngb.eAr tiismheroef. aAnt
from theeditorNogiveimngb.eAr tiismheroef. aAnt
medical|the growing pressure to look goodby Br
medical|the growing pressure to look goodby Br
medical|newsMelanomawarnings ignoredMel
medical|newsMelanomawarnings ignoredMel
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HolIDAY GIFT GUIDe
HolIDAY GIFT GUIDe
business|newslicensingagreementSpatality
business|newslicensingagreementSpatality
photo: ©iStockphoto.com/brian mcentireControl a
photo: ©iStockphoto.com/brian mcentireControl a
skin
skin
by michelle labrossebusiness|trade thoughts
by michelle labrossebusiness|trade thoughts
skin|the bikini brief, part II
skin|the bikini brief, part II
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Want FREE information? Circle #186 on reader serv
business|newsCompany growthSolana medSpa
business|newsCompany growthSolana medSpa
medical|newsSurgical conferencenutritiona
medical|newsSurgical conferencenutritiona
photo: ©iStockphoto.com/atanas bezovDefining st
photo: ©iStockphoto.com/atanas bezovDefining st
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spa|dazzling year-end treats Facials an
spa|dazzling year-end treats Facials an
skin|newsexfoliating fruitTreat your skin
skin|newsexfoliating fruitTreat your skin
PHoToGRaPHy By MaTTHeW PaCeThe holidays are he
PHoToGRaPHy By MaTTHeW PaCeThe holidays are he
spa of the month|The Spa at Mandarin Oriental Riv
spa of the month|The Spa at Mandarin Oriental Riv
spa|newsLight butterOffer clients a light
spa|newsLight butterOffer clients a light
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business|independent contractor or employee?
business|independent contractor or employee?
For FREE information circle #161
For FREE information circle #161
business|e-marketing for the holidaysReap th
business|e-marketing for the holidaysReap th
calendar|west|centralSkin Biology and Chemical
calendar|west|centralSkin Biology and Chemical
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Want FREE information? Circle #119 on reader serv
skinhotskNovember 2008 • Les Nouvelles E
skinhotskNovember 2008 • Les Nouvelles E
spa|dazzling year-end treats
spa|dazzling year-end treats
medical|newsindustry, research, drugs and proced
medical|newsindustry, research, drugs and proced
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skin|the bikini brief, part IIRegardless of wh
skin|the bikini brief, part IIRegardless of wh
clockwise: ©iStockphoto.com/Monika Adamczyk; ©iSt
clockwise: ©iStockphoto.com/Monika Adamczyk; ©iSt
by Joseph Zelig, D.D.S.medical|plastic surgery
by Joseph Zelig, D.D.S.medical|plastic surgery
spa of the month|The Spa at Mandarin Oriental Riv
spa of the month|The Spa at Mandarin Oriental Riv
spa|the wrap that lifts the bodyby Yvette Rode
spa|the wrap that lifts the bodyby Yvette Rode
business|news
business|news
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HolIDAY GIFT GUIDeexfoliating glowfrom Germaine
HolIDAY GIFT GUIDeexfoliating glowfrom Germaine
skin|hot holiday skin care Cinnamon is
skin|hot holiday skin care Cinnamon is
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photo: Blend Images/Getty Images
photo: Blend Images/Getty Images
businessIndependentContractor or
businessIndependentContractor or
holidaygift guide
holidaygift guide
photo: Stockbyte/Getty imagesPage 112 • www.lNe
photo: Stockbyte/Getty imagesPage 112 • www.lNe
spa of the month|The Spa at Mandarin Oriental Riv
spa of the month|The Spa at Mandarin Oriental Riv
image|fall trends: holiday glamour goes gothic
image|fall trends: holiday glamour goes gothic
business|trade thoughts Have a daily an
business|trade thoughts Have a daily an
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NOVEMBER 2Permanent Makeup by Permanent Choic
NOVEMBER 2Permanent Makeup by Permanent Choic
image|newsGet colorful!DermaQuest SkinThe
image|newsGet colorful!DermaQuest SkinThe